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Selling America in the Arab World

Washington: The Bush administration, fearing that it might lose the public relations war in Muslim and Arab nations to Osama bin Laden has turned to the Advertising Council, a New York-based group that develops advertising strategies for national causes, about crafting a ‘public diplomacy’ campaign on the military action in Afghanistan and the war on terrorism.

Charlotte Beers, the new undersecretary of state for public diplomacy and a former advertising executive, has been assigned the task of selling America, a difficult task in some Arab and Muslim countries where citizens are protesting the US military response to the September 11 attacks on the world Trade Centre and the Pentagon.
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