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Published in the 1-15 Jan 2005 print edition of MG; send me the print edition

Education & careers
Careers in management - iv

Event Management 

What is an Event ? 
It's a program, function, seminar, exhibition, show, award ceremony, marriage or even a family get together. Events take place day in and day out. Every day there is a show, a concert, an exhibition going on in each and every corner of this world. Every individual might not attend all of them but will surely attend the event which attracts him/her the most. 

The need to manage an Event. 
To have a show, seminar, exhibition, etc. is no child's play. All of us have at sometime in life had the responsibility of conducting a school quiz program or a college debate. Some of us have also experienced situations when the microphone does not work or the lights go off or the entire programme is a flop due to small mistakes. How do we feel? Embarrassed, humiliated?

Today events outside schools and colleges involve the general public more. It's a matter of prestige and credibility that an event is organized well and passes off very smoothly and effectively. We need to take care of compering the event, preparing the speech, inviting the guests, managing event personnel, media study, analyzing merits , costs and budgets available, advertisements , reporting and review, press releases, press conferences, contests and demos, event marketing, accounts, returns, flow of cash, post event activities and much more. 

If not for Event Management personnel, we would never have seen the cricket match presentation ceremony or the film awards ceremony or the swearing in ceremony of our " Ministers" go off so smoothly and interestingly.
Let's now have a quick look at a career in Event Management 

Current trends in Event Management 

1. Event Management is a multi-million dollar industry with mega shows, and number of events increasing every day.
2. Private functions like marriages and birthday parties have become important social events, and have to be professionally managed. Everybody wants it to be a memorable "event".
3. The spurt in the meetings of MNC's, product launches, increasing glamour, star presence (cricketers, politicians, film persons ) has made events a matter of class and style. 
4. Recent trends tell us that this industry has a turn over of Rs 600 crores and by end of 2005 it is expected to increase to Rs 3500 crore (according to FICCI).
5. Current trends prove one simple statement "Make hay while the sun shines".

What does a course in Event Management involve ?
Event Management includes organizational skills like event team leadership and event marketing, technical knowledge, P.R., advertising, logistics (includes sound, lights, catering, law, sponsorships etc.), decoration, human relations, study of law and licenses, crisis and risk management, budgeting, study of allied field like television and other media and several other areas.

Clearing the 12th exams with good knowledge of English.
Graduation is required for admissions in the elite colleges ( viz.. IIM's , IIEM, etc. )

Courses on offer 
Certificate Course in Event Management (CEM)
Diploma in Event Management (DEM) 
Post-Graduate Diploma in Event Management (PGDEM)
Note : Most of the courses are part time. Classes are generally held in the evenings. 

Practical Training
Most of the institutes offer Students practical training by giving them Live projects which include managing all kinds of small and large events. This exposes a student to high cost national and international events. 

Personality requirements :

1. Good Communication & Interpersonal skills.
2. Organizational skills, Basics of P.R.
3. Patience, Perseverance, endurance & above all Hardwork 
4. Ability to lead a team & get the work done.
5. Mathematical, logical & analytical skills.


  1. Amity Institute of Event Management, New Delhi. 

  2. Event Management Development Institute, IES Management College, Mumbai. 

  3. Indian Institute of Event Management, Mumbai. 

  4. Indian Institute of Management, New Delhi. 

  5. International Center for Event Marketing, New Delhi-110 016. 

  6. International Institute of Event Management, SNDT Women's University, Mumbai. 

  7. National Institute of Event Management, Mumbai. 

  8. Department of Adult & Continuing Education and Extension, University of Mumbai, Mumbai. 

Note : National Institute of Event Management, Mumbai offers Diploma in International Event Management in affiliation with "Regency Institute (Australia)". 

International Institutes. 

  1. Christchurch Polytechnic Institute of Technology, New Zealand 

  2. Indiana University-Purdue University Indianapolis,425,Unversity Blvd, Indianapolis, IN 46202-5143 USA

  3. Southern Oregon University, UK,1250 siskiyou Boulevard,Ashland,or 97520

  4. The George Washington University, 2121 Eye Street,NW Washinton,DC 20052

  5. University of Nevada, Las Vegas,4505 Maryland Pkwy, Las Vegas,

  6. University of San Diego,5998 Alcalapark, San Diego, CA 92110-2492

Job Prospects 

Alhamdulillah one can find good openings in 

  1. Event Management (local, National & International events).

  2. Public Relations (Govt as well as private sector.)

  3. Mass Media (Journalism, TV & radio shows).

  4. Other sectors like (Customer service - Call centers, BPO's , MNC's). 

Any queries? If you have any queries, kindly mail us. We will put the best solutions for your career queries. 
Ameen-e Mudassar, Career Counsellor
MSW-Career Guidance & Information Center, 
# 157/A, 4th C Cross, Behind Naseem PolyClinic, Ilyasnagar, J.P. Nagar Post, 
Bangalore 560078 

Careers in Management - i

Careers in Management - ii

Careers in Management - iii

Careers in Management - v

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