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Munsif channel will be the voice of voiceless: Hyder Adil

By Abdul Bari Masoud
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New Delhi:  Munsif News Channel will be a voice of the voiceless and it will try to be different from the existing plethora of channels, said the first Muslim-owned channel’s dynamic and young CEO Dr Mohammad Raza Hyder Adil. This new channel was launched on 26 January, 2011. 

In an exclusive chat with the Milli Gazette, he said the launch of the Munsif channel was a long cherished dream of the Muslim community as they felt that they have no channel of their own among the hundreds of channels on air today. “We wanted to end the community’s dejection on this score and took the plunge into this challenging field,” said Dr Adil.

A decade after ETV Urdu was launched, another Urdu channel has been launched from Hyderabad which is one of most important centres of Urdu. Dr Adil said that just like the ETV Urdu, Munsif would be a complete infotainment channel but it will try to give voice to the community in the corridors of powers. On a question that news-gathering is a costly affair in the electronic media, how would Munsif cope with it, he claimed that Munsif has a network of 300 reporters in  the country as well as abroad. Furthermore, it has the support of the Munsif Urdu daily’s network. “We have dedicated the channel to the community just like the patron and owner of the Munsif daily Khan Lateef Khan has dedicated the paper to its staff when he bought the paper,” he added.

Asked as to how he would tackle the cable operators’ non-cooperation with the channel, he said he was making all-out efforts to convince them for beaming the channel, however, the community also can act as a pressure group in this regard in their respective areas.  It is said that due to the cable operators’ monopolistic behaviour, Urdu channels are not visible in even Urdu-speaking areas. Among them is DD Urdu channel despite Information and Broadcasting ministry’s strict guidelines of beaming all DD channels. Of late there are new entrants into the Urdu electronic media: Zee group’s Zee Salam and Aalami Sahara of Sahara group are notable among them. Salaam is more about religion and Islamic devotional programmes and poetry while Aalami Sahara focuses on current affairs.

With the launch of Munsif TV, the fifth Urdu channel in India, there will be healthy competition and the audience will also get to see better coverage as the Urdu market grows despite negative predictions in the past. On the cut-throat competition, Dr Adil said the channel has a team of media experts and reputed journalists who will focus on new strategies to make the channel a trusted vehicle of the community.    

On the falling standards of news presentation, he said Munsif would give due importance to the sanctity of news as it won’t sensationalize or trivialise any story as practised by other channels. He admitted that    there is a need to improve the standard of language used in the channel and so is the presentation that is not as professional initially.

This article appeared in The Milli Gazette print issue of 16-31 August 2011 on page no. 9

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