How much credible is the Indian Media?

“The news isn’t being broadcast for the audience anymore; today it is manufactured to bring in the audience,”says Prof. Yasin Ashraf

“Intervention of media has brought in revolutions in the past in many countries, although, news remains a medium of information but today the purpose of information has changed. The news isn’t being broadcast for the audience anymore; today it is manufactured to bring in the audience,” said Prof. Yasin Ashraf speaking on “Indian Media and its Crisis of Credibility” on Sept 25 here.

Discussing the power of information and concerns about the changing media today he said, “News channels and newspapers are manipulating the news to make it spicy by changing the meaning of media that is based on mass-orientation to market-orientation.” He brought to the attention of journalists how the victimisation of the masses is increasing day by day due to the media’s invasion into their privacy, sensationalisation and dumping down of the news.

Questioning the credibility of news and information broadcast by Indian news channels, Prof Yasin said, “All this is happening because journalists are losing their ethics and professionalism. For any news a journalist should be sure about his facts. When you are not sure about the facts you cannot report the news. In many cases people give up this norm and start spreading all kinds of rumours and hence playing a very dangerous game.”

Mr. Yasin stressed the need for the media to mend its ways before further damage, otherwise the masses may completely lose the confidence in the media. He said, “Broadcasters and reporters should start efforts to regain the lost confidence of the masses and this can happen when media houses start including minority representatives and experts. As a minority community we have to make ourselves competitive enough to qualify to be amongst the best journalists. He said that it is also necessary for the public to involve itself and intervene and report back to the media if they come across any misleading news.”

The talk was followed by a question and answer session wherein journalists put forth their concerns and shared their experiences.

Mr K. M. Ashraf and Mr N. A Harris, MLA spoke about minority rights and how a minority community that consists of 13% of the population can come forward, take a stand and contribute to the development of our country.
Zehera Sultana, Bangalore

This article appeared in The Milli Gazette print issue of 1-15 November 2011 on page no. 2

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