Television ratings fudged says NDTV, files suit in New York court
The Milli Gazette
Published Online: Sep 30, 2012
Print Issue: 1-15 September 2012
In a 194-page lawsuit, NDTV has appealed to the New York Supreme Court to have Nielsen, Kantar and TAM India pay it $810 million in compensation for advertising revenue loss due to the firm’s fudging of ratings over the past eight years. It wants another $580 million for negligence of Nielsen and Kantar officials.
TAM, Nielsen and Kantar’s India partner measure audience preferences from its “Peoplemeter” gadget installed in viewers’ homes. With 8,000 sample homes, NDTV pointed out, the sample audience is extremely low to accurately gauge viewership in a large and diverse country like India where out of the samples, less than 500 would account for homes watching English news channels.
This article appeared in The Milli Gazette print issue of 1-15 September 2012 on page no. 3blog comments powered by Disqus